Why UX?

Hi there! 👋 I'm Tracy, and I am a User Experience / User Interface Designer crafting solutions through a user-centric design with a scientific approach to problems and backed by research. My interest in Research & Design has led me to pursue a career in UX & UI design as those two elements are essential to great user experiences with digital products. I am skilled in communicating to a variety of audiences, analyzing and interpreting data & organizing and inspecting materials for accuracy.
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While the needs of every project varies, here are some skills that I utilize to ensure that my solutions meet both business and user needs:

Empathizing via User Surveys, Interviews, and User Research Analysis, Information Architecture Competitive and Usability Analysis, Heuristic Evaluation, User Personas, User Flows and Journey Maps, Sitemaps, Wireframes: paper, Low-Fidelity, Mid-Fidelity & High Fidelity, Prototyping, Mobile First & Responsive Design, Usability Testing (Scenario, A/B, Preference), Visual Design (Moodboards, Style guides, Typography, Color Theory), Basic knowledge of HTML, CSS & JS, Referencing Apple’s Human Interface Guidelines & Google’s Material Design , Software: Adobe XD, Sketch app, Invision, Usability Hub,  Balsamiq, Figma, Illustrator, Indesign etc.

Whether it be designing how a product feels (UX), laying it out (UI) or coding the visual interactions (Web. Dev) that I come up with, design will always be a process & achieving that perfect balance is what makes me passionate about it.

Currently seeking opportunities where I will be consistently challenged and can apply my creative problem solving and research skills to find new solutions.